Store Bought vs. Farmers Market


Often times, we here at Juicerhead recommend that you purchase your produce from local farmers markets. There are a variety of reasons for this. The first is that when you buy locally, you support farmers in your area who are likely independent. Additionally, when you buy locally, you hedge your bets that you’re getting the freshest possible produce available. Many industrial farms actually pick produce before it is actually truly ripe – they do this so that they can transport it thousands of miles sometimes over the course of many days without having to worry about it spoiling.

That leads us to our second point. Oftentimes, produce that you find in the supermarket has made a two or three thousand mile voyage to get to you. Although there’s nothing fundamentally wrong with this, it is important to keep in mind that this journey probably involved expending a substantial amount of fossil fuel. By comparison, local produce bought at farmers markets may have a smaller fossil fuel footprint attached, and thus cause less harm to the environment.

Store Bought Produce Quality

Limiting greenhouse usage and getting the freshest possible produce are noble goals. Still, sometimes budget or necessity requires you to purchase from the grocery store – in most places farmers markets only run a couple days a week anyway. Buying produce from a supermarket is fine – it’s much better to purchase produce from a supermarket than not all. However, we recommend that you aim to buy from your local farmers first, and use the supermarket as a last resort.